Thursday, April 22, 2010

just another easy-going dog:
without gravity

Saturday, April 17, 2010

After browsing Craigslist (SEO guys?) I think much $$ can be made with a standardized browser plugin for a computer breathalyzer.

Wednesday, April 14, 2010

Today my blind dog got stuck (lost?) under a bed and I had to rescue her.

The Current State of Popular-Inquiry According to Google

A recent study of Google's suggestions for questions of the "WH" variety (who, what, when, where, why, how, which) revealed the following top themes (after normalization for celebrity a television media):

  1. Pregnancy, Marriage, Love, and Kissing Skills
  2. Weight Loss
  3. Poop

The original study can be found here.

Posted via web from crockettdunn's posterous

Tuesday, April 13, 2010

goth a fwiwing im my toof. mouff ish vewy nwumb.

Monday, April 12, 2010

raining a lot here this april. heard someone say, "we better have a lot of &*#$ May flowers!"

i have this cat, that, whenever startled while eating, opens her mouth, let's one or two pieces of kibble fall out, then stares at me. So dramatic!

Friday, April 09, 2010

"you all, everybody!"

Tuesday, April 06, 2010

Feeding Froogle: Search Engine Marketing for E-Commerce

Products are listed in Google Product Search by name, category, description, price, original website, and other attributes—sometimes, even a picture is used and indexed by Google.  The result?  A giant storefront you can be a part of.


Remember when the Internet was simple?

The all-important e-commerce beast Google Products was originally known as Froogle. Froogle was a pioneer in compiling products from many online stores and websites into one big "store front."

This idea we call "The Dog Pile" approach (by the way, was a pioneer in multi-engine key phrase searching, way back before Google was . . . Google) to product searching, has resulted in new opportunities for marketing discreet products.

Products are listed in Google Product Search by name, category, description, price, original website, and other attributes—sometimes, even a picture is used and indexed by Google.  The result?  A giant storefront you can be a part of.

Presumably, you want ALL of the information about your products to show up in search engines. And this is in addition to the traditional marketing of key phrases!

Why does this matter? Because, there are OPPORTUNITIES out there you don’t want to miss. Opportunities for not just a second or a third, but many additional store fronts.

Now add this: there's a synergy to be created between your product search results and your key phrase results. Done right, this causes dramatically higher search engine listings for both!

In e-commerce, there are other places to rank high. We don't usually recommend putting a great deal of effort into the "other" search engines, but in e-commerce you create traction for your brands by paying attention to several commerce tracking and promotional engines. These include Amazon, Google Products, Yahoo Shopping, eBay, Bing Shopping, Nextag, Shopzilla, and more!

Getting listed on some of these are free. Others have payment structures similar to Google AdWords and Pay-Per-Click, where you pay for views and clicks, or bid and pay a market-established rate for views and clicks.

To take advantage of these opportunities, you need to know how to feed them. Grossly over-simplified, that means you setup an account, then either manually enter your product data or feed a specially structured data file to each service.

Not a big deal, until you realize that to maintain ranking you need to monitor each service for changes in product listing requirements, or resubmit data after specified expiration periods, which may vary from one service to the next.

Of course, this is one of our areas of expertise. We've been feeding Froogle hundreds of thousands of products since it was a fledgling Google Labs pre-beta product. We've created top ranking for large sites and small, trained clients to manage their own data entry, and done it for them (when they realized that programmatically extracting thousands of products and attributes into specially structured files according to the requirements of each product listing service was something we could do better and more cost-effectively).

We often say that much of what we do isn't rocket science; if feeding the e-commerce search stream is something you're interested in doing yourself, good news: there are volumes of information available online on the topic.

But just because you can do it doesn't always mean you should. If you want someone to get you up to speed, or skip the learning curve and outsource it altogether, give us a call.

Happy Search Engine Marketing.

-Crockett Dunn

-Jeff Yablon
Chief Operating Office, CDLLC
Answer Guy Central Business Support Services

Posted via web from crockettdunn's posterous

Monday, April 05, 2010

prepare to watch Duke kick the butt out of Butler.

Sunday, April 04, 2010

Will someone please tell the magic candy bunny where I live now? It comes to all the kids houses in the neighborhood but seems to have missed us.

Saturday, April 03, 2010

Duke vs. West Virginia... more like Worst Virginia.


Friday, April 02, 2010

..."the room is full of milkmen. Some of whom are very old." One of my top 5 fav movie quotes.

Ever get blocked from PayPal when doing a bunch of testing for a website? I think my IP address just did.